Cornershop by Uber
Handled with care

As Creative and Art Director, I developed and led the Handled with Care campaign for CornerShop.

The Concept:
Your groceries are treated with the same care you give yourself.

Objective

Build trust in online grocery shopping through a dynamic social media strategy and banner campaign that highlights CornerShop’s attention to detail.

Jobs to be done

Identify Key Insights:
Delivery quality is a major concern for shoppers.

Connect with Audience:
Address the everyday struggles they face.

Generate Awareness:
Increase visibility on websites frequented by the target audience.

Nos Importa un Pepino
Literally, We Care About a Cucumber

In Spanish, the phrase "we care a cucumber" means not caring at all. At CornerShop, we mean the opposite. We truly care about every item we select, especially for you.

No más malabares
No More Juggling, Your Groceries Arrive Intact

We all know how fragile eggs can be. No matter how careful you are, they often break. It’s time to let us handle it for you.

Pícale
Click if You Like It Spicy!

The word "picar" means both "to click" and "to feel the heat of spicy food." This playful pun invites you to click and get your extra spicy peppers.

Toda tu fruta
Sweet Fruits Made to Suit You

Don’t have time for grocery shopping? No worries! We’ll pick the best fruit just for you.

El súper en dos pasos
Grocery Shopping in Two Easy Steps, No Honking, No Stress

Forget traffic jams and stress. Get your groceries delivered in just two simple steps without leaving home.