Samsung was launching its first VR headset and 360 Camera and partnered with AT&T to boost sales during the Christmas season.
We needed to ensure that people could understand and experience the potential of this new technology, so we decided to offer them an unforgettable experience.
Shrinking to the size of an elf and exploring our life-sized Christmas village.
By mounting the 360 Camera on a train that would travel around our village and connecting it in real-time with the VR headset, we successfully transported our consumers to an incredible Christmas wonderland without them having to leave the store.
Responsibilities:
Creative Concept
Art Direction
Creative Concept
Art Direction