With that in mind, and taking inspiration from the popular Harry Potter Jelly Beans, "Chupa Retos" (Lick 'n' Dare) was a promotion with a simple yet fun dynamic:
1. Find a sticker with two possible flavors inside your snack.
2. Try to guess which of those two flavors you got.
3. Peel it off to discover a challenge and lick it to see if you won.
If you missed, it's your turn to complete the challenge.
2. Try to guess which of those two flavors you got.
3. Peel it off to discover a challenge and lick it to see if you won.
If you missed, it's your turn to complete the challenge.
To promote the promotion and connect with a now digital audience, we partnered with the famous YouTubers "Los Polinesios," who shared their experience with these challenges on their social media platforms. They encouraged consumers to upload their own challenges to our microsite, where everyone could enjoy the content created by themselves.
Responsibilities:
Creative Concept
Art Direction
Creative Concept
Art Direction